Teenager Influence on Family Grocery Purchases

The purpose of this study was to: (1) fully conceptualize teenager influence on family grocery purchases; (2) develop appropriate measures for such influence; and (3) investigate teenager influence on grocery purchases in terms of several relevant socio-economic and dempgraphic trends (e.g., dual-income families, single-parent famlies, and working teenagers). Results show teenager influence being higher- for minor, rather than major grocery trips; for teenagers who live in single-parent, rather than dual-parent families; and for female teenagers. Teenagers who were employed longer hours of employment did not effect the amount of influence on major trips. The employment status of their parents (dual income vs. single income families), and the roles orientations of their parents (tradition-purchases. Teenager perceptions of their influence were consistently higher than their mothers'.