| Abstract: | SUMMARY A study published in the Journal of Global Marketing(Deshpandé and Farley 2000) found that, for a representative sample of Shanghai firms competing in business-to-business markets, success was related to innovativeness, a high level of market orientation, and outward-oriented organizational cultures and climates. Because of the great cultural diversity of China, questions were raised at that time and subsequently as to whether these results generalize to other parts of China. To the extent that the Shanghai results do generalize, the development of a more general strategy for dealing with Chinese business-to-business markets will be feasible. We compare organizational cultures and personal values of managers in representative samples of firms in six Chinese cities. There are indeed systematic differences among the cities- Beijing, Shanghai, Guangzhou, Tianjin, Shenzhen and Wuxi. Shanghai firms seem the best-positioned for transformation to a more market-oriented economy in terms of innovativeness and market orientation. There are also some differences among State-Owned Enterprises, Joint Ventures, Village-Based Enterprises and Wholly-Owned Foreign Subsidiaries. There are, however, clear patterns of similar response among firms which perform well in terms of high levels of innovativeness and market orientation, plus organizational cultures relatively open to outside influences. All kinds of firms seem to draw their managers from a pool of people who hold much the same kinds of values. |
