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Introduction and Call for Papers
Abstract:ABSTRACT

This paper reports the results from a study developed on the idea that differences in consumer satisfaction would exist among individuals based on the profit status of their health insurance plan. Analysis of 581 responses received in a national survey of randomly selected households confirmed the idea that satisfaction did vary with profit status. This was particularly true of individuals in not-for-profit HMO plans. They reported greater satisfaction with aspects of health care than individuals in for-profit HMO plans. This study corroborates the findings of other related studies and signals to consumers the need to consider health plan profit status in their selection of an HMO plan.
Keywords:Health care marketing  consumer satisfaction
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