| Abstract: | This study considers which types of traffic generators or magnets are preferred as site locations for various types of restaurants. Data collected from corporate executives responsible for site location of major restaurant franchises were subjected to statistical analysis regarding basic benefits and levels of service. The findings determined that restaurants prefer to locate near people magnets offering benefits and levels of service to consumers similar to their own offerings. In addition, various types of restaurants rank people magnets differently. The results of this study should be used as a practical guide to small independent restaurant entrepreneurs wishing to gain insight into the magnet preferences of the major chain franchises. |
