Farmers' Buying Selection Criteria of Agricultural Inputs

The Malaysian farmers' selection criteria of agricultural inputs, attitudes towards selecting the inputs, and the influence of socio-demographic factors in the selection of inputs were examined by using a personal interview with vegetable farmers. It was found that farmers perceived quality as most important criteria in selection of inputs, while advertising was perceived as least important. Vegetable farmers have favourable attitudes towards quality, product availability and fair prices, and less favourable attitudes towards advertising influence. The socio-demographic factors such as income, farm size, geographical distribution, education level, and ethnic group (race) have some influence on farmers' selection criteria of agricultural inputs.