首页 | 本学科首页   官方微博 | 高级检索  
     


Channel Selection,Control and Satisfaction of Manufacturers in the Korean Pharmaceutical Market
Abstract:We hypothesize that percent of foreign capital, firm size, product substitutability, product life cycles, competition, and technological uncertainty affect the reliance of integrated channels. Also, we predict that when the reliance on integrated channels is low, the effects of the power sources for firms on channel control will be more evident. In addition, using more integrated channels and having more control over other channel members are hypothesized to affect the manufacturer's channel satisfaction. Using data collected from 62 manufacturers in the Korean pharmaceutical market, we report empirical findings generally supporting the research hypotheses. The results and implications are also discussed.
Keywords:
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号