Estimating the Effect of Ethnicity on the Demand for Food |
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Abstract: | A straightforward regression equation approach is used to investigate why different consumers buy varying quantities of the same item in outlets of the same retail food chain. Eighteen items were studied. Demand for thirteen seems to be significantly related to ethnicity, demand for five is positively related to income. As the study employs census data, the technique can easily be used by marketing managers to obtain useful market information. |
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