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Remanufacturing Marketing Strategies and Developing Countries
Abstract:Remanufacturing is a means of production which systematically restores existing equipment to like-new condition. It offers an ecologically sound and economical means of production which offers LDCs a host of benefits. Distinct from mere ad hoc repairing, remanufacturing couples the benefits of employing cheap, used machines, with an efficient means of production. Most of the existing literature on remanufacturing is technical and production orientated; such research is reviewed. In addition, an array of marketing and distribution issues are analyzed. Since most failures of remanufacturing stem from marketing problems, this discussion is especially useful to policy makers and development specialists. If thoughtfully employed, remanufacturing offers LDCs greater self-sufficiency using relatively cheap "light" industry manned by unskilled and semi-skilled labor.
Keywords:Advertising content  ad appeals  culture  socioeconomic factors  Eastern Europe  content analysis
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