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Back to the Future:
Abstract:Changes in the nation's social climate, the proliferation of different consumer life styles, and changing the consumer needs and expectations explain a good deal about the evolution of store formats-but not all of it. Technological, economic, and competitive factors also play a role. Fortunately, marketing theory provides a number of useful analytical tools for tying these factors together, and this can lead to a better understanding of food retailing's past-as well as future.
Keywords:Mature consumers  seniors  older consumers  patronage decisions  brand selection preferences  food and beverage product selection  marketing strategy  segmentation analysis
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