A Comparative Analysis of the Differences in Power and Conflict Issues Between Domestic and International Distribution Channels

Although several behavioral issues dominate the current marketing channel literature, research falls short in explaining the differences in domestic and international channel behavior within the same country context. The purpose of this study is to compare the power and conflict perceptions of international and domestic distributors that operate within the same country. The household appliances sector in Turkey has been studied for the comparison. The results did not indicate any differences in power and conflict issues of domestic and international distribution channels. The study suggests that the dominant culture of a country may influence channel relationships irrespective of the origin of manufacturers.