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The Agricultural Marketing Improvement Strategies Project (AMIS)
Abstract:The Agricultural Marketing Improvement Strategies Project (AMIS), funded by the Bureau for Science and Technology of USAID, is a five-year applied research project designed to assist USAID Missions and developing countries in diagnosing marketing system constraints, identifying innovations for improving system productivity, and testing selected pilot interventions. Country activities will follow a cycle of rapid appraisal (problem identification phase), applied research (in-depth diagnosis of selected constraints), and pilot innovations (interventionist phase). The project hopes to promote and strengthen local capability for doing more effective research on agricultural commodity subsystems.
Keywords:Branding  ingredient branding  cotton and textile  Turkey  brand ecosystem
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