Penetrating Export Markets: |
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Abstract: | The results of this study are based on a survey of small-and-medium sized exporters located in Florida, focusing on their export products and markets. The study indicates that export opportunities do exist for these firms, particularly those which produce medium-and-high tech products. The size of the company, product mix, and choice of market are interrelated in terms of the ease if penetrating markets and the probably success. |
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