| Abstract: | ABSTRACT In recent years, many nonprofit organizations have experienced significant cut-backs in support from traditional sources while demand for their services has continued to increase. Many of these organizations have attempted to bridge this growing chasm by increasing their fund raising efforts. While not without value, these activities alone will not resolve the dilemma faced by many of these organizations. The authors present a 12-step model to assist managers in nonprofit organizations in determining how to reallocate scarce human and financial resources from non-crucial to truly critical service offerings and in so doing, better meet the needs of their critical constituencies. |
