| Abstract: | Abstract Crises can arise in relationships between colleges and universities and their surrounding communities especially when campuses need to grow. If these institutions have focused strictly on sending their messages out rather than establishing two-way communication with important publics, they may suddenly find themselves embroiled in conflict and confronted with a crisis. Colleges and universities must rethink and restructure their communication and public relations function to include two-way communication and community engagement as a means of avoiding certain crisis situations. |
