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BOOK REVIEW |
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| Abstract: | Abstract MASTERING GLOBAL MARKETS: STRATEGIES FOR TODAY'S TRADE GLOBALIST. Czinkota Michael, Ilkka Ronkainen, and Bob Donath. Thomson South-Western, 2004, 370 pages, $49.95, Hardbound; ISBN: 0-538-72665-2. Reviewed by Claude Cellich. |
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