Abstract: | This paper focuses on the strategic and organizational determinants of superior corporate performance in retailing. Previously published studies on excellent companies at large, and on excellent retailing companies are reviewed, and the results of a content analysis of a small sample of excellent retailing companies are reported. Cheif among the hallmarks of excellent retailing companies uncovered are: excellence in human resources, focus on planning and control, market dominance, intimate knowledge of the served markets, technology edge and equitable sharing. |