Consumer Behavior and Tourism:

Consumer behavior research constitutes a cornerstone of marketing strategy and practice, and an increasing number of tourist behavior studies have been published in the past few years. This paper examines the current literature related to four prevalent topical areas associated with consumber behavior in recreational and touristic contexts: Ego involvement, loyalty and commitment, family decision-making, and novelty seeking. The paper's primary focus is on conceptual and measurement issues, but implications of each of these areas to marketing practice are also considered.