Image Repair: Research,Consensus, and Strategies: A Study of the University College of Cape Breton

ABSTRACT

The University College of Cape Breton is located in Nova Scotia, Canada and is the only university college in the region. This unique model has created somewhat of an identity crisis for the institution, which in turn has fuelled a negative image in its local community. Image restoration, research, consensus building, and strategic planning will be discussed theoretically, with application to the university college experience. Benoit's theory of image restoration is tested and utilized within this post-secondary educational construct.