Public Sector's Involvement in Marketing Growth:

The Japanese public sector played an instrumental role in the successful resurrection of the Japanese economy after World War II. The public sector supported the use of several emerging marketing concepts as well as borrowing and applying American concepts through cross-cultural marketing during the various stages of Japanese marketing growth. The public sector accomplished its goal by supporting the private sector through the establishment government agencies as well as through other players in the public sector. The leadership and direction provided by the public sector has enabled Japan to develop its economy throughout all five periods of marketing growth. A new sixth phase appears to be emerging through the efforts of the public sector to attract foreign investment and imports into Japan, to counteract the tremendous trade surpluses built up since the mid 1980's.