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Undergraduate Business Education in the People's Republic of China
Abstract:Abstract

Adaptation to the Market Economy

The People's Republic of China is transforming its economy to a market-driven focus. A key aspect of this is the conversion and elimination of state-owned enterprises. To do this requires a mass education program for enterprise managers. The approach to change examined in this study is based on curriculum internationalization models. This paper examines the needs perceived by potential employers for university graduates. Conclusions are based on in-depth interviews held in and around Shanghai as part of a City University of New York-Shanghai University cooperative program.
Keywords:China  education  business schools  market economy  state-owned enterprises
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