| Abstract: | Patterns of food consumption shift as countries develop, incomes increase, and lifestyles change. Strategic marketing in this dynamic environment involves aiming at moving targets. Fortunately, some of these changes in demand for food products can be anticipated by understanding those that have already occurred. We consider changes in consumption over time for selected nations as they have developed and also compare a cross section of countries at different levels of development. Seeking and retaining markets in high-, middle-, or low-income countries requires an appreciation of the stages, dynamics, and nature of heir economic development and the implications for food demand. |
