| Abstract: | Abstract Mushrooms are an important commodity worldwide. However, a thorough understanding of consumption trends is not yet available. In developing countries, the importance of edible mushrooms within consumer preferences and perceptions has not been studied. We carried out a study (2000-2003) to understand the patterns of mushroom consumption in central Mexico, where most wild/cultivated mushrooms are produced and/or marketed. About one-half (49.4%) of urban consumers bought mushrooms, independently of their social level fresh or canned: white button mushroom (Agaricus), oyster mushroom (Pleurotus), shiitake (Lentinula). Preferences and perceptions from Mexican consumers depended on the social level. Mushroom prices were considered very or moderately expensive. Mushrooms were markedly more expensive than foods widely consumed. The variation of mushroom prices was a major factor influencing consumption. Basic data to carry out further marketing research are discussed, as well as an integral strategy considering social levels and regions to increase mushroom consumption. |
