| Abstract: | Abstract Firms that have adopted Electronic Data Interchange (EDI) in their channel relationships are studied, with specific attention paid to the different roles that firms play in the EDI adoption process. Relationships are assessed by distinguishing between firms that adopted the technology in a proactive rather than a reactive role. The Political Economy Framework is used to provide a theoretical model to develop hypotheses about the factors that influence the adoption process for individual firms. A logistic regression model is employed to test the hypotheses. The results indicate that a number of organisational, environmental, as well as inter-organisational variables influence the different roles that firms play in the adoption process. |
