| Abstract: | Abstract Since 1920 there has been 15 economic recessions and expansions in the US and on average recessions have lasted just over a year. The most recent recession was that of 1989–1991, which, with the increased globalization of business, did not spare Australia. Using a geo-business model the research investigates changes in export managers' perceptions on a number of variables before and during the last recession. It also considers whether recession in the domestic market acted as a motivator for Australian firms to enter export markets. Data is analyzed from a survey that attracted respondents from 233 export firms. Findings are presented and implications for theory development and government and policy makers are discussed. Limitations are noted and directions for future research are indicated. |
