Agricultural and Food Marketing in the United Kingdom

Given the diversity of agrifood marketing in the U.K., in terms of the range of agricultural commodities and value-added products produced, the many and varied marketing structures used, and the numerous legislative and policy instruments involved, it is not possible in this paper to provide a comprehensive coverage of all aspects of the system. The approach has been rather to provide the volume's international readership with a selective view of the U.K. agrifood marketing system, concentrating on some topical issues. This approach has the benefit of allowing more in-deplh consideration of important issues, and a focus on topics where the U.K. exhibits a degree of uniqueness amongst its E.C. partners. The paper therefore presents an international readership with an analysis of truly "U.K. issues."