| Abstract: | This article describes a continuum of instructor roles in cross-cultural business and management training. Instructional effectiveness can be achieved in each role if the goals of the training program and the instructor's cross-cultural competencies are appropriately matched. Limiting cross-cultural training in business and management to truly "multicultural" instructors is unnecessarily restrictive in many instances. Training programs can achieve effectiveness while utilizing the contributions of a diverse range of business and management specialists. |
