BOOK REVIEWS |
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| Abstract: | Abstract INNOVATION AND PRODUCT DEVELOPMENT IN TOURISM: CREATING SUSTAINABLE COMPETITIVE ADVANTAGE (FIRST EDITION). Edited by Bibiana Walder, Klaus Weiermair and Amparo Sanco Perez. Erich Schmidt Verlag GmbH & Co., (Genthiner Strasse 30G, 10785 Berlin, Germany), ISBN 13-978-3-503-09079-2, 2006, viii + 170-pp. (tables, figures, references, authors, index) ε(D)34.00 (paper). Reviewed by Linda Roberts MARKETING TO WOMEN: HOW TO UNDERSTAND, REACH, AND INCREASE YOUR SHARE OF THE WORLD'S LARGEST MARKET SEGMENT (SECOND EDITION). By Marti Barletta. Dearborn Trade Publishing. (30 South Wacker Drive, Suite 2500, Chicago, IL 60606-7481, U.S.A.), ISBN 1-4195-2019-9, 2005, xxi + 316 pp. (tables, charts, photographs, appendix, endnotes) U.S. $23.00 (paperback). Reviewed by Ingrid Y. Lin |
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