| Abstract: | Abstract An important question for international marketing managers is whether the international market segments, identified through usage rates of some agricultural products, remain similar over a short time period. The results of this study have revealed that the size of the usage-rate segments usually remains similar over a short time period, but some members (countries) of the segments (light users and heavy users) could shift cluster, which may relatively change the size of the segments. Also the characteristics of each segment remain almost similar over a short time period. |
