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Comparative Effectiveness of Executional Elements in TV Food Advertising on Recall and Persuasion |
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| Abstract: | Abstract Worldwide food advertising has certain common elements such as the role that executional elements play in affecting the success of commercials. This study will examine the impact of a variety of executional elements on both recall and persuasion for 15-second and 30-second television advertising. The data was collected by well known advertising agencies. |
| Keywords: | TV food advertising TV food advertising executional elements recall and persuasion advertising agencies advertising effectiveness advertising execution recall persuasion advertising agencies |