| 物流联盟虚拟资源优化战略的心理契约研究 |
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| 引用本文： | 潘立.物流联盟虚拟资源优化战略的心理契约研究[J].商品储运与养护,2010(3). |
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| 作者姓名： | 潘立 |
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| 作者单位： | 湛江师范学院基础教育学院; |
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| 摘 要： | 文中将心理契约理论和方法引入到我国物流联盟领域;揭示心理契约与物流联盟的内在契合性,分析物流联盟的心理契约的特征;并提出渗透战略来优化物流联盟虚拟资源匹配。
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| 关 键 词： | 心理契约 物流联盟 战略 |
Research on Optimizing Strategy of Virtual Resource of Logistics Alliance Based on Psychological Contract |
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| PAN Li.Research on Optimizing Strategy of Virtual Resource of Logistics Alliance Based on Psychological Contract[J].Storage Transportation & Preservation of Commodities,2010(3). |
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| Authors: | PAN Li |
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| Institution: | PAN Li (Normal University of Zhan Jiang,Zhanjiang 524000,China) |
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| Abstract: | This article introduces the theory and the method of psychological contract into logistics alliance domain;reveal the inherent connection between the logistics alliance and the psychological contract;analysis the characteristic of logistics alliance based on the psychological contract;gives the permeating strategy in order to prioritize the resource matching of logistics alliance. |
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| Keywords: | Psychological Contract Logistics Alliance Strategy |
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