桂林会展旅游探析

会展旅游以其兼容性强、辐射面广、消费档次和文化含量高等特性,为一种新兴的旅游形态,在全球范围内迅速兴起,并日益成为各地提高旅游产业质量、加快产业结构调整和国际化发展的一个新的突破点。改革开放以来,中国的会展业从无到有,从小到大,以年均近20%的速度递增,逐步成为国民经济发展的新亮点。桂林以国际旅游名城为平台,会展旅游也得到了长足的发展。

Guilin exhibition tourism probing

MICE(Meetings、Incentives、Conventions、Exhibitions) is characterized of combining,spreading,upper-consuming,and full of cultural contents.It's a newly world-wide development,upgrading the quality of tourism business and the reconstruction of the enterprises.MICE has been flourished all over the world.Since the establishment of the Open-door Policy in China,MICE has been making great achievements recently,with 20%increase per year,progressively promoting as the bright target of the national economic development.Guilin,as an international tourist attraction,MICE is now undergoing smoothly