Designing a dangerous unicorn: Lessons from the Theranos case |
| |
Authors: | Karla Straker Sean Peel Erez Nusem Cara Wrigley |
| |
Institution: | 1. The University of Queensland, St Lucia, QLD 4072, Australia;2. The University of Sydney School of Architecture Design & Planning, Darlington, NSW 2008, Australia |
| |
Abstract: | Until its highly publicized downfall, Theranos was a so-called unicorn with a compelling proposition to popularize routine blood testing by making it more convenient, using a smaller sample of blood, and testing at a lower cost than conventional, often fear-inducing needles. Holmes and Theranos were reliant on the development of new technology to bring their idea to life. Instead, they became perhaps one of the most infamous examples of failed product innovation. In this article, we contend that although character failings and alleged criminal activity could not have been mitigated realistically, valuable strategic and operational lessons can be learned for future technology startups. By conducting a counterfactual thought experiment and examining Theranos through the lens of Design Innovation (DI), we provide evaluations and predictions across strategic and operational constructs from both an internal and external perspective. We use Theranos to demonstrate the value of DI to future technology-driven entrepreneurs, proposing alternative approaches to medical device startups. |
| |
Keywords: | Business of life sciences Design innovation Theranos Startup design Medical device startups |
本文献已被 ScienceDirect 等数据库收录! |
|