| 论组织微博宣传策略 |
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| 引用本文： | 朱荣静. 论组织微博宣传策略[J]. 企业科技与发展, 2012, 0(15): 171-173 |
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| 作者姓名： | 朱荣静 |
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| 作者单位： | 广西科学技术情报研究所,广西 南宁 530022 |
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| 摘 要： | 目前,微博正在以惊人的发展速度颠覆传统的话语模式,成为组织对外传播、树立形象的重要渠道。文章分析了微博的特点和组织运用微博过程中存在的问题,并提出利用微博加强宣传的策略。
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| 关 键 词： | 组织 微博 传播 |
Strategies of Improving Publicity by Micro-blog |
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| ZHU Rong-jing. Strategies of Improving Publicity by Micro-blog[J]. , 2012, 0(15): 171-173 |
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| Authors: | ZHU Rong-jing |
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| Affiliation: | ZHU Rong-jing (Guangxi Science and Technology Information Research Institute,Nanning Guangxi 530022) |
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| Abstract: | Recently,micro-blog has developed rapidly and subverted the traditional discourse modes,which has become an important strategy for an organization to externally communicate and build up images.The paper analyzes the characters of micro-blog and the problems in its applications,and puts forward the strategies on how to use it to improve publicity. |
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| Keywords: | organize micro-blog communioation |
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