Using design science to improve web search innovation in real estate |
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| Authors: | Delvin Grant Emna Cherif |
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| Institution: | 1. Driehaus College of Business, DePaul University, Chicago, Illinois, USA;2. School of Accountancy and MIS, Depaul University, Chicago, Illinois, USA |
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| Abstract: | We analyze 14 leading real estate websites, seven residential and seven commercial. They exhibit limited demographic and geographic information systems (GIS) data display capability. They exhibit economic data display capability except one, and lack demographic, economic, and GIS data search capability. Real estate web searching is inefficient, time consuming, and inflexible. To overcome these limitations, we use design-science to create three search modes (Sc2, Sc3, and Sc4). Sc2 uses demographic data, Sc3 economic data, and Sc4 GIS data. |
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| Keywords: | Business model innovation commercial demographic design science GIS real estate residential search models |
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