An Empirical Examination of the Form of Relationship Between Sustainable Tourism Experiences and Satisfaction |
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| Authors: | Chih-Hsing Liu Jeou-Shyan Horng Sheng-Fang Chou Ying-Chun Chen Yi-Chun Lin Yu-Qian Zhu |
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| Institution: | 1. Department of Leisure &2. Recreation Administration, Research Center of Tourism School, Ming Chuan University, Taoyuan County, Taiwan;3. Department of Restaurant and Institutional Management, Shih Chien University, Taipei, Taiwan;4. Department of Hospitality Management, Research Center of Tourism School, Ming Chuan University, Taoyuan County, Taiwan;5. School of Tourism, Ming Chuan University, Taoyuan, Taiwan;6. Graduate Institute of Business Administration, College of Management, National Taiwan University, Taipei, Taiwan;7. Department of Information Management, College of Management, National Taiwan University of Science and Technology, Taipei, Taiwan |
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| Abstract: | This paper problematizes the terms “sustainable tourism and satisfaction”. It conceptualizes sustainable tourism as a future trend in tourism and argues that although sustainable tourism and satisfaction frequently function as a means of tourist evaluation and experience for attractions, their social significance extends far beyond current tourism planning. This paper uses empirical material from 642 tourists who had sustainable tourism experiences and gathers samples from several natural resource conservation zones in Taiwan. If tourists feel a sense of novelty about a tourist destination, they may increase their sustainable experience and further enhance their willingness and satisfaction toward sustainable tourism. In addition, sustainable tourism studies suggest that novelty enhances emotional excitement, which in turn leads to more overall valuable evaluations and higher satisfaction. This paper tests both direct and indirect mechanisms simultaneously using structural equation modeling methods. The results support the predictions. |
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| Keywords: | novelty sustainable experience excitement value satisfaction sustainable tourism |
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