Creating Shared Value Through Implementing Green Practices for Star Hotels

This study expands the concept of shared value through the value chain to include green practice innovation in star hotels in Taiwan. By employing the Delphi method, 44 green innovation indicators were established for star hotels to create an instrument to help address green practices’ implementation. Through creating shared value by using the top 18 indicators among eight dimensions, this study explores the preliminary green innovation framework to configure the value chain and to propose a conceptual model based on a shared value perspective. The findings contribute to the current literature by including green innovation processes into the shared value concept to complement the existing value chain design, and by addressing whether the green innovation indicators examined pertain to a value chain or process analysis. The results provide substantial contributions on how star hotels can efficiently implement green practices to simultaneously approach economic profits and environmental protection.