规制和公众意愿双重约束下的企业合法性管理

改革开放以来，企业行为不仅受到政府规制的约束，还受到日益增长的公众意愿的影响。尤其律随着信息技术而发展起来的网络传播机制的形成，公众意愿的影响力日益增强，其通过影响政府主管部门决策阈接对企业施加影响的现象也越来越普遍。文章在回顾企业合法性理论的基础上，针对企业在规钢或公众意愿上的单一类型的合法性具备、不具备和不明确三种情况，分别给出了利用或加强、减弱或改变、掩饰或建构共计6种策略。把规制和公众意愿双重制度要素约束下的企业合法性状态分为9种共6大类，并针对性地提出了6大类组合型合法性管理策略。

Legitimacy Managing in the Dual Constraints of Regulation and Public Will

Since the reform and opening up in China,business behavior is not only constrained by the government regulations,but also influenced by the growing public will.Especially along with the development of information technology,communication mechanism based on internet has been formed,the influence of public will is growly constantly and the phenomenon that public exerts influence on enterprises indirectly by influencing the decisions of the relevant government departments is more and more common.Therefore,base...