The antecedents of charity trust and its influence on charity supportive behavior |
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| Authors: | Walter Wymer Annika Becker Silke Boenigk |
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| Institution: | 1. Dhillon School of Business, University of Lethbridge, Lethbridge, Alberta, Canada;2. Refugee Service Management, Universität Hamburg, Hamburg, Germany;3. Privaten und Nonproft Organisationen, Universität Hamburg, Hamburg, Germany |
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| Abstract: | This study develops and tests a model that evaluates eight antecedents of charity trust and its influence on volunteering and donating. Secondary data from a national Australian survey (N = 1,377) was collected and data was analyzed using partial least square path analysis. Key findings include identifying individual and organizational antecedents of charity trust and its influence on charity supportive behavior. Results show that organizational transparency is a very strong antecedent, followed by the individual awareness level of an individual towards the organization. We also examined the effect of gender as a moderating influence but did not find a significant effect. We conclude with managerial implications and areas for future research. |
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| Keywords: | charity trust donation behavior trust antecedents volunteering |
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