红色旅游的业态群落发育研究

新时期红色旅游与相关产业共生发展，业态群落不断成长，对经济社会发展促进意义显著。文章用思辨方法，界定旅游业态的概念并确定其类、型、种的类型体系，归纳红色旅游业态发育的动力因素和动力机制。依据旅游业态类型在业态群落中的地位，其表现出园区场群落、生活馆群落、实体超市群落和流量平台群落依次演进的特征。以韶山红色旅游区的业态群落发育历程做了印证性研究。

Research on the Business Community Development of Red Tourism

Red tourism and related industries symbiotic development in the new period and the continuous grow of business communities play significant roles in economic and social development. With speculative method, this paper defines the concept of tourism format, determines its type, class, and species, and exposes the motivating factors and dynamical mechanism of red tourism format development. According to the status of tourism format type in the business community, this paper displays the evolution features of Park/Spot Community, Shopping Community, Entity Supermarket Community and Flow Platform Community. A case study of the business community development process of Shaoshan red tourism zone confirms this research.