企业成长战略前因及绩效差异分析

企业可以通过新产品开发或国际化战略,或使用二者相结合战略,实现企业成长。本研究基于企业成长理论,通过实证研究,审视企业技术能力、专有化制度对产品创新和国际化战略的影响,并将成长战略细分为国内复制者、国内创新者、国际复制者和国际创新者四类,以销售增长和盈利能力为标准分析了绩效差异。

Analysis on Antecedents and Performance Differences of Firms' Growth Strategies

Firms achieve growth either by developing new products or by practicing internationalization or by using a mixed strategy. Based on growth theory, the paper empirically investigates the effects of technological capabilities and appropriability regimes on production innovation or internationalization strategy. Furthermore, the paper subdivides growth strategy as domestic replicator, domestic innovator, international replicator, and international innovator, and analyzes the performance differences as the criteria are sale growth and profitability capability.