Using consumer perceived ethicality as a guideline for corporate social responsibility strategy: A commentary essay |
| |
Authors: | Linda J Shea |
| |
Institution: | HTM Department, Isenberg School of Management, University of Massachusetts, Amherst, MA, United States |
| |
Abstract: | “Consumer Perceived Ethicality” presents a framework of perceived consumer ethicality as summarized from in-depth interviews with 20 citizens of the United Kingdom and Germany. The framework identifies six broad domains and 36 sub-items (6 for each domain) that serve as examples of consumer-generated “unethical corporate behaviors.” This commentary highlights the contributions, discusses the limitations and presents an alternative perspective on the study of consumer perceived ethicality. |
| |
Keywords: | Ethicality Corporate social responsibility Consumer perceptions |
本文献已被 ScienceDirect 等数据库收录! |