2008 World Social Marketing Conference: Introduction to special issue

This article summarizes the articles found in this special issue, which were inspired by the 2008 Social Marketing Conference in Brighton, England. This special issue provides readers with an interesting mix of social marketing topics and methods. Both conceptual and empirical articles are represented. Social marketing practitioners will find some good ideas and new approaches. Social marketing researchers will be presented with some of the latest thinking in social marketing, and perhaps will obtain insights for future research.