| 湖北会展文化发展的困境与对策 |
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| 引用本文： | 吴恺.湖北会展文化发展的困境与对策[J].安徽商贸职业技术学院学报,2014(2):25-28. |
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| 作者姓名： | 吴恺 |
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| 作者单位： | 武汉大学马克思主义学院; |
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| 摘 要： | 湖北的地理位置、交通优势、产业布局状况都为区域内会展文化的培育提供了得天独厚的基础.然而,湖北会展文化发展仍面临“会场泡沫”、效率低下等问题的困扰.造成这些问题的原因包括湖北省会展企业实力不强、会展人才缺乏、会展业发展定位不明晰等.有鉴于此,应提升办展效率,提升办展专业化程度,健全办展机制,走出一条可持续发展的办展道路.
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| 关 键 词： | 湖北省 会展文化 会展业 困境 措施 |
Plight in the Development of Hubei＆#39;s Exhibition Culture and Countermeasures |
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| WU Kai.Plight in the Development of Hubei＆#39;s Exhibition Culture and Countermeasures[J].Journal of Anhui Business College of Vocational Technology,2014(2):25-28. |
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| Authors: | WU Kai |
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| Institution: | WU Kai (School of Marxism, Wuhan University, Wuhan 430072, China) |
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| Abstract: | Hubei＇s geographic location, transportation advantage and industrial layout provide favorable condition for fostering exhibition culture in this area. However, its development still faces some problems such as exhibition ＂bubble＂ phenomenon, low efficiency and so on due to some factors including the lack of high-qualified exhibition enterprises, lack of exhibition talents, unclear orientation of exhibition development, etc. In light of these problems, Hubei should enhance the efficiency of exhibition service, improve the specialization degree of the exhibitions and optimize relevant mechanism to carve a sustainable path for exhibition hosting. |
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| Keywords: | Hubei Province exhibition culture exhibition industry plight countermeasure |
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