| 信息产品营销机理探析 |
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| 引用本文： | 俞剑平,毕然,王静,戴旭光.信息产品营销机理探析[J].商业研究,2002(3):119-120. |
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| 作者姓名： | 俞剑平 毕然 王静 戴旭光 |
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| 作者单位： | 浙江大学,经济学院,浙江,杭州,310027 |
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| 摘 要： | 随着计算机和网络技术的飞速发展，由此形成的产品──信息产品将以前所未有的速度席卷全球。信息产品在流通过程中也形成了自身独有的行为特征，致使产品市场结构与传统比较出现新的转向。为此，有必要对其展开分析研究，这对制定合理科学的定价尤为重要。
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| 关 键 词： | 信息产品 市场转向 定价策略 |
| 文章编号： | 1001-148x(2002)02上-0119-02 |
| 修稿时间： | 2001年4月10日 |
Marketing on IT Products |
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| Abstract: | Nowadays, the technology of computer and network has been developing at an amazing rate. As a result, a new kinds of products the information products have come into being and swept across the whole world at an unprecedented speed. The information products have formed their own characteristics during the process of circulation, and therefore made the market structure of information products significantly different from the traditional one. Thus, it is necessary to make a thorough analysis of the new market structure, especially to work out reasonable prices. |
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| Keywords: | information products changes in market structure pricing strategies |
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