A framework for organizational success

The contention of this paper is that the marketing concept is but one aspect of a philosophy of business referred to by the authors as the framework for organizational success. This framework maintains that the marketing concept must work together with good management approaches and with ethical business practices in order to satisfy the needs and wants of the various publics of the organization — customers, employees, suppliers, society — and, in the long run, ensure the satisfaction of the needs of the organization itself. The authors propose that focusing on one concept, and ignoring the other two aspects, is not likely to promote organizational success. Hershey H. Friedman is Professor of Marketing at Brooklyn College. He has published in the Journal of Advertising Research, Journal of Applied Psychology, Akron Business and Economic Review, Journal of the Academy of Marketing Science, Simulation, Journal of the Market Research Society, Journal of Public Policy and Marketing, and the Journal of Business Ethics. Linda Weiser Friedman is Associate Professor of Statistics and Computer Information Systems at Baruch College. She has published in Computers and Operations Research, Behavioral Science, Omega, Simulation, Journal of Statistical Computation and Simulation, Journal of Advertising Research, Interface, and the Journal of the Academy of Marketing Sciences.