| 城镇居民对国内旅游服务质量的感知评价分析 |
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| 引用本文： | 骈丽军.城镇居民对国内旅游服务质量的感知评价分析[J].北方经贸,2008(3):116-118. |
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| 作者姓名： | 骈丽军 |
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| 作者单位： | 华东师范大学,商学院,上海,200241 |
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| 摘 要： | 以《中国国内旅游抽样调查资料》中对1996—2005年城镇居民对旅游服务质量感知评价的统计为基础,运用基本数学方法和灰色关联度分析法对数据进行整理和分析,揭示了十年来城镇居民对旅游服务质量感知评价的总体发展趋势以及住宿、交通、餐饮、购物、娱乐、景区/点和导游服务各单项旅游服务质量对综合评价的影响程度,并根据分析结果提出了相应的建议。
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| 关 键 词： | 城镇居民 旅游服务质量 感知评价 |
| 文章编号： | 1005-913X（2008）03-0116-03 |
| 收稿时间： | 2007-12-24 |
| 修稿时间： | 2007年12月24 |
Analysis On Tourism Service Quality Perception And Evaluation Of Urban Residents In China |
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| PIAN Li-jun.Analysis On Tourism Service Quality Perception And Evaluation Of Urban Residents In China[J].Northern Economy and Trade,2008(3):116-118. |
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| Authors: | PIAN Li-jun |
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| Institution: | PIAN Li-jun |
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| Abstract: | Based on the data of tourism service quality perception and evaluation of urban residents from 1996 to 2005 in the"China's domestic tourism sample survey", this paper has an analysis by making use of gray correlation analysis and other mathematical methods.The results reveal the overall development trend of tourism service quality perception and evaluation of urban residents in our country and influence degree of the every single tourism service quality,including accommodation,transportation,catering, shopping,entertainment,scenic areas/points,tour guides on the comprehensive evaluation,then provide corresponding advices. |
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| Keywords: | urban and town residents the service quality perception and evaluation gray correlational analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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