Social Media Influencers in Strategic Communication |
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| Authors: | Nils S Borchers |
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| Institution: | 1. Institute of Communication and Media Studies, Leipzig University, Leipzig, Germanynils.borchers@uni-leipzig.de https://orcid.org/0000-0001-9600-066X |
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| Abstract: | ABSTRACTIn this editorial, I (1) explain why social media influencers bear relevance for strategic communication, (2) provide a brief introduction to research on social media influencers, and (3) unroll the rationale behind this Special Issue of the International Journal of Strategic Communication. |
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https://orcid.org/0000-0001-9600-066X