Media,markets and violence

ABSTRACT

Media have multipronged linkages to violence, and these have been studied in considerable detail in the fields of communication and media studies. With commercialisation of media and the rapid decline of paying subscribers, for their survival in a capitalist economy, media have to rely increasingly on advertising revenues, and on other ways of linking to markets. Portrayals of violence have become reliable vehicles for ensuring media profitability – in terms of generating advertising revenue – as well as for generating revenue streams via related market-developing and market-maintaining ways. With the advent of new media – social media, virtual reality media and Artificial Intelligence (AI)-robotics-sentient media – the nexus of media, markets and violence is beginning to transform. This paper offers concepts and frames to start exploring the new patterns of linkages across media, markets and violence.