Toward a Theory of the Intraurban Market for Hotel Services |
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Authors: | Gat Daniel |
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Institution: | (1) Faculty of Architecture and Town Planning, and Center for City and Regional Studies, Technion, Israel Institute of Technology, Israel |
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Abstract: | The article proposes a discrete choice framework for looking at the intraurban market for hotel services. Like most real estate products, hotel services are highly differentiated. Thus, every hotel operator faces a downward-sloping demand function and, in line with microeconomic tradition is assumed to select a profit-maximizing room price. Optimal price determines quantity of services and thus also fixes the optimal occupancy. The demand for a given hotel's services is a product of the urban area's total hotel market size and the hotel's discrete-choice market-share function. Profit maximization cannot be computed in closed form; therefore, it is simulated. Simulations yield optimal room price as well as occupancy, for high-, medium-, and low-quality hotels, while keeping size constant. As expected, simulation results show that high-quality hotels are constrained by size, especially when the market is up. Those of low quality are constrained by insufficient demand, especially when the market is down. |
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Keywords: | hotel hedonics discrete choice market share |
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