Information seeking on competitors and perception of competition by food store managers |
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Authors: | John E Swan Robert A Peterson |
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Institution: | (1) The University of Arkansas at Fayetteville, Fayetteville, USA;(2) The University of Texas at Austin, Austin, USA |
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Abstract: | The dynamics of competition from the store manager's point of view has been neglected. This study was designed to investigate
the perception of competition and competitive information seeking by food store managers. Competition was analyzed in relation
to a set of independent variables suggested by concepts of retail competition and organization theory. The data was based
on a questionnaire administered to 55 food store managers. It was predicted and found that the perceived competitive interdependency
between two stores was related to the degree of perceived similarity between the stores. The results support the concept of
competition for differential advantage. The frequency of information seeking on competitors was related to organizational
variables, particularly the store managers concept of his job, but not the degree of perceived similarity between competing
stores. |
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Keywords: | |
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